Search engine marketing (SEM) vs Search engine optimization (SEO); SEM, which is now days called Online Digital marketing is majorly a form of Internet marketing to boost your website by increasing its visibility in search engine by using monetary means or purchasing ads were as SEO is one of the widely used technique that provides web sites fast reachable and visibility using organic ( Natural ) search results in search engine by using two main techniques of on page seo and off-page seo involving Keywords, meta nice description, images and social media platform
Tricks to consider or use to improve your Flesch reading ease Score, before you can start to write or edit your text, always consider and decide how easy to read your text should be for your audience. Are you selling clothes, tour operator or photographer? Then your content should be relatively easy to read, for a broad group of readers. Do you write about complex, specialist topics or are you a travel blogger publishing your research finding? In that case, you can decide to aim at a specific audience and write text with a lower Flesch reading ease score. You know your audience best, after all. In any case, your text always benefits from clear use of language. Therefore focus on two things:
Always keep short your sentences
Too much writing and many long sentences make your text very difficult to read and understand. Using short sentences keeps the subject / topic clear and to the point for readers allowing them to absorb the information in your content, rather than using all their attention trying to explain in depth. So, always break down long sentences to much easier to read.
Avoid or limit the use of difficult words
If you always use too many difficult words, there is higher chance of losing your readers. Words with four or more syllables are considered so difficult to read, try as much as possible to avoid them. Don’t use insider language, if you can’t find good alternative for a specific term providing an explanation for users who might not know the word.
There are two types/ methods of ranking your website On-page SEO and off -page SEO, but most people focus on off-pages SEO, yet the key point is partly decided by on-page factors. On-page SEO factors are all those tricks and techniques done from main website that can influence from within your actual website. These factors include; the quality of your code, site speed and content-related aspects, like the structure of your website or the copy on your website.
In addition to on-page SEO factors, there are factors which include links from other websites, social media attention, and other marketing activities outside your own website. They can be rather difficult to influence. As it counts from the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google, Yahoo, Bing and Yandex.
When planning to setup a restaurant website, take your time and first ask around people, to figure out important features to be included from your friends and family get to know their expectations. For a restaurant, I think we can agree on the following things that needs to be on a Restaurant website:
- Your address. The most important element: as people will always need to know where you are located. There are several ways to share your address with your most likely (potential) guests.
- Photos of the interior. If you’re going to spend some money to establishment the inside part of the restaurant, there is a need of cozy evening and a nice table setup to sit at.
- Your menu. This is not the actual website menu, but a list of all the food and drinks most possibly to be served at a certain price.
- Client testimonials. Remarks from the guests about the place and services.
- A quick and simple way to make a reservation. This is an obviously case.
Keyword stemming is the ability of Google to understand and analyses the word sentence in correspond of the tense be its present, past or future tense for example; if you use buy in the sentence, stemming algorithm would recognize the words ‘buys’, ‘buying’ and ‘bought’ as variations.